All case studies
Salon & Spa · Workshop
A salon and spa industry conference learned what AI can do for them
A 75-minute conference workshop tailored to multi-location salon and spa operators dealing with a 5% YoY decline in new-guest visits.
The problem
A national beauty industry conference needed to give salon and spa owners actionable Monday-morning AI tools. The audience runs creative service businesses and is often skeptical of AI. Topics had to focus on operations, marketing, people management, and growth — not the usual image and booking demos.
What we built
- 75-minute workshop format adapted to salon and spa owners
- Live demos using salon-specific data (client retention, marketing campaigns, team scheduling)
- Practical playbook focused on revenue and operations, not just content
- Take-home AI tool starter kit
Stack
Outcome
Active conference engagement. One of three partner-led entry points into the salon vertical.