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Salon & Spa · Workshop
A salon and spa conference left with AI tools they could use on Monday
A 75-minute workshop for salon and spa owners at a national industry conference. The focus was revenue and retention, not tech. Attendees left with live demos and exact prompts to use that week.
The problem
A national beauty industry conference wanted to give salon and spa owners real, actionable AI tools. The audience was skeptical. Most AI talks in this space demo image generation. This one needed to focus on what owners actually care about: getting guests back, cutting waste, and growing revenue.
What we built
- A 75-minute workshop built around revenue, not robots. Most beauty-industry AI talks demo image generation. This one led with guest retention and marketing.
- A live demo using a real anonymized retention export. AI identified the clients most likely to lapse that quarter, with a one-line reason for each. That segment always existed but no one had time to find it.
- A live "write in your voice" demo. AI read past promo emails, learned the salon's tone, and drafted a six-week color-promo sequence in 90 seconds.
- A take-home playbook organized by ROI, not by tool. Each tactic has a today, this month, and this quarter version so owners can start without buying anything new.
- A starter kit with the exact prompts from the demos so attendees could replicate the wins on Monday instead of losing them by Tuesday.