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Multi-Campus K-12 · Build
An education network 3x'd lead conversion by fixing speed-to-lead
A speed-to-lead AI agent across 75+ campuses found the funnel problem (not the volume problem) and shipped the fix.
The problem
A K-12 education network with ~75-80 US campuses managed ~9,400 leads through Microsoft Dynamics. Admit rate was 5.6% against a 20% target. Diagnosis showed the issue was funnel conversion and speed-to-lead, not lead volume. Calendly bookings lost UTM data. 29% of leads were unattributable. 1,142 leads had zero touches. Leads with 11+ touches converted at 19% (3x the network average) but most leads got fewer than 3 touches.
What we built
- Speed-to-Lead AI agent: n8n orchestrator → Power Automate → Customer Insights Journeys → Twilio SMS + email, with automatic school task creation
- 7 reusable n8n helpers (Texas SB 140 quiet-hour gate, campus template selector, phone masking, stop-condition checker)
- Tour Prep Brief lead enrichment: parent employer, education, neighborhood, LinkedIn → one-pager for school director before each tour
- Calendly UTM passthrough fix
- Source attribution audit and taxonomy consolidation
- Zero-touch blitz campaign for the 1,142 untouched leads
Stack
Outcome
Active. UAT scheduled. Architecture committed to Power Automate as orchestrator.