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Personal-Brand Agency · Build
A LinkedIn ghostwriting agency productized its client experience
A Notion client hub plus a weekly LinkedIn analytics agent helped an agency scale from 10 to 50+ clients without losing the human touch.
The problem
A LinkedIn ghostwriting agency for scientists, founders, and healthcare leaders was scaling from a 10-client boutique to 50+ clients. The ICP was shifting from vanity metrics (likes, followers) to business outcomes (board seats, advisory roles, partnerships, deal flow). The engine produced those outcomes but clients could not see it. One client got a medical advisor role and did not connect it back to the agency. Another almost canceled.
What we built
- Phase 0 Discovery: journey map, tool stack audit, ICP doc, sample report deconstruction
- Phase 1 Reporting Agent: weekly LinkedIn analytics pull per client, screenshots to client Drive, "wins highlighter" that detects advisory roles and board seats from DMs and connections, smart-metric selector, monthly client report, internal writer dashboard
- Phase 2 Client Hub MVP: Notion master template + per-client instances, onboarding intake (forms, file upload, voice notes, 20-question), strategy bible, post-review with auto-approve workflow
- Comment-quality Claude Skill with science-claim guardrails
Stack
Outcome
SOW signed, kickoff scheduled. Foundation for scaling beyond 50 clients without proportional headcount.